A series of films to help a new generation energy company deliver key messages to its clients and stakeholders.
A 3d metaphorical world, with origami at its heart, was developed to treat the client’s complex messaging with a rich and interesting visual narrative. The paper folding concept served to unify the 4 films as a series, informing not only the overall look but also the style and technique of animation.
Characters and objects fold into existence. Allowing us to jump quickly and cleverly from scene to scene, complimenting Johny Ball’s light hearted voice over. The films were promoted online and internally where they were also used to educate new staff. A raft of supporting material was produced to support the launch of the films, including print and social media.