JTC are an online guitar learning company and asked Roughcollie to produce a series of animations to help launch their new ‘Bootcamp’ platform. Aimed at attracting new players and enthusing an already knowledgable and creative community to engage with ‘Bootcamp’, our films deployed in a concerted social media campaign, creating an initial buzz and successfully introducing the online community to the benefits of the new platform. Our animations initially served as the cutting edge of the campaign but also became part of the design of the main website and additional ‘Bootcamp’ media and films.