| S4C |
Last Christmas S4C’s seasonal branding package featured a young child befriending a magical baby dragon. This year, with the household asleep, they secretly decorate the garden with lights so they can play on Christmas Eve. Their friendship has evolved over the year, and like most children’s relationships, elicit a range of emotions. As the night progresses, they’re almost caught out by Sion Corn’s sudden arrival overhead and they find themselves in a race to get in to bed in time.
This is the extended ident which comprises four shorter idents. Just part of an extensive package which also included break bumpers, promo end boards and presentation sequences as well as social media versions.
Many thanks to Phil Jewell at S4C and Cranc for the (as always) brilliant sound design.
