For Clerkenwell’s 2026 Design Week, we created a promotional animation for Boss Design’s Lucy “a refined lounge chair designed for renewal.”

With a practical circular design that can be reupholstered in situ without the need for tools, Lucy helps extend product life while reducing waste, disruption, and embodied carbon.

Developed in close collaboration with Boss Design’s team, the animation’s concept highlights how Lucy’s design delivers a more responsible approach to upholstered seating without compromising on comfort or style.

The animation centres around a transformative material sequence, where fabric magically forms Lucy’s distinctive circular silhouette. This visual approach demonstrates the ease with which upholstery can be changed, reinforcing the product’s adaptability and long-term longevity.

Designed in a square format, the animation offered flexibility to create both portrait and landscape outputs, ensuring suitability across a wide range of screens and platforms.

The animation became a leading asset within the launch campaign, rolling out across social channels and in-store screens ahead of Design Week.