The client’s goal in designing and manufacturing their range of furniture is to be more responsible to the environment. The plan is to employ sustainable manufacturing processes and create products that last.

With stores in the UK and US the client wanted a in-house animation to promote these values and show how their flagship range has been created in the best and most sustainable way.

In creating the film we had access to the clients CAD drawings and were able to adapt the models for our 3d Software. Working with the creative director we created the film to compliment the visual brand of the range.