Sioe Gelf
Cwmni Da / S4C

For the Graphics package for S4C’s long running arts programme, we wanted a concept which would work across many platforms and represent the arts as a whole.

We hired a super slow-mo camera, filming at 500 fps to capture paint being thrown and colliding. This gave us some beautiful footage, which helped convey the moment of inspiration, the passion, energy and creativity needed to work successfully in the arts.